The Product Field
Reference Guide
Klaus-Peter Frahm,
Michael Schieben
Wolfgang Wopperer-Beholz
Welcome To …
a cognitive medium for product innovation: a shared vocabulary, comprehensive model,
and tested tool-box for collaborative product thinking. It will help you create a shared
big picture, foster alignment, explore success factores and potential for improvement,
and lift your product to the next level of innovation.
Welcome to the Product Field.
