Gathering empirical facts about a product innovation and collaboratively mapping them to the corresponding aspects makes knowledge about the innovation explicit and generates a structured, comprehensive, and shared big picture of it.
The facts are mapped to the aspects by considering their roles in the introduction and realization processes of product innovation.
This mapping can happen visually in the areas of the Product Field’s canvas or more abstractly in data structures that can be represented in different visualizations.
A shared view of the facts is the basis for shared commitment and aligned action.