The Product Field
Reference Guide

Klaus-Peter Frahm,
Michael Schieben
Wolfgang Wopperer-Beholz

Welcome To …

a cognitive medium for product innovation: a shared vocabulary, comprehensive model, and tested tool-box for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factores and potential for improvement, and lift your product to the next level of innovation.
Welcome to the Product Field.

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Valuable advice for ambitious product people.

beautiful designed book · 132 pages · includes The Product Field “Safety Bike” poster · made with love and printed locally · white silkscreen print cover · saddle stitch binding